River City Diner family bringing teriyaki chain to Winterfield Crossing
Teriyaki Madness serves bowls of rooster and other proteins with rice or noodles. (Picture courtesy of Teriyaki Madness)
The household driving River City Diner will soon be slinging teriyaki bowls farther west in Midlothian.
Restaurant chain Teriyaki Madness is organizing to open up a spot at Winterfield Crossing in October. The new-to-current market concept is franchised by Mike Fleck, proprietor of River Metropolis Diner, and his son-in-law Jared Shanks.
Shanks described Teriyaki Madness as a rapid-informal Asian strategy. The chain features rice and noodle bowls that function hen or other proteins as very well as vegetables. He explained the restaurant’s bowls operate about $9 to $11.
Jared Shanks
“It’s teriyaki chicken that is awesome. For me it’s like Chipotle but Teriyaki Insanity-model the place you can get a combine of all the things,” he mentioned.
The forthcoming Teriyaki Insanity is planned to have eight to 10 4-top tables in its 1,600-sq.-foot place. Shanks estimated that about $500,000 would be invested in the buildout.
Shanks is the taking care of associate of the franchise that he co-owns with father-in-law Fleck. Shanks said they landed on the Winterfield Crossing area at 14273 Winterview Parkway mainly because they liked what they saw and needed to get in early at the blended-use enhancement having shape on Midlothian Turnpike around its interchange with Route 288.
“We’ve been looking at that development, starting up with Aldi and the (Virginia Credit score Union) and the Acquire place,” Shanks stated. “We assumed this would be the perfect small group in a calendar year or so.”
The franchisees have their eyes on Quick Pump and the metropolis as possible areas for added places, Shanks said.
Shanks is the kitchen supervisor of River City Diner at 11430 W. Huguenot Highway. Even though he strategies to phase back again from the diner to target on Teriyaki Madness, he explained that Fleck programs to proceed to operate River Metropolis Diner.
Shanks explained he pitched his father-in-legislation on the idea of a new strategy they could go in on jointly. After they thought of a several selections, they decided on Teriyaki Madness in element due to its current progress and what they felt was a supportive corporate headquarters.
“We related with a household mate who is a franchise broker who turned us on to a pair destinations, but Teriyaki Insanity was the one particular that stood out to us,” Shanks stated.
The Winterfield Crossing location is expected to be the brand’s to start with in the Richmond area. It also has a locale in Virginia Seashore.
The future cafe will fill the place formerly occupied by a small-lived Burgerim outpost. Burgerim franchisee Joey McCullough needed to reopen the place with one more burger-targeted franchise, but those strategies did not materialize.
Zach Hernandez of S. L. Nusbaum represented Teriyaki Insanity in lease negotiations.
Established in 2003, Teriyaki Madness begun to franchise in 2012 and has extra than 110 dining places in North The usa, the vast majority of them in the United States, per its web-site, which also lists about 60 upcoming new spots.
The corporation suggests on its web-site that the preliminary investment decision in a new cafe ranges from $346,000 to $768,000. The franchise payment is $45,000 for a one area.
Teriyaki Insanity is a single of the most current tenants to carve out a house at Winterfield Crossing.
The local franchise of Fleet Ft strategies to open a new spot at the enhancement this tumble. Other restaurant tenants at the enhancement contain Qdoba, Starbucks and 4 Seasons. Wong’s Tacos strategies to open a spot at the advancement. Triple Crossing Beer also has a presence at Winterfield Crossing.
