Reasons why shoppers love their Hy-Vee grocery store

The Chinese food, the customer service, the in-house prepared brats and the discount on fuel for buying groceries are just some of the many things Midwesterners bring up when asked why there’s so much fandom for the Hy-Vee grocery store. 

The Iowa-based chain has nearly 300 stores throughout the Midwest and now plans to bring its offerings outside the region and into four new states: Kentucky, Indiana, Tennessee and Alabama. 

Similar:Midwest grocery chain Hy-Vee makes plans to come to Louisville, 3 other states

The immediate goal is to open seven new stores and the company’s fourth distribution center by 2023, with the eventual goal of adding more than 20 new stores within the next four years. 

Of those first seven stores, the locations include: 

  • Louisville
  • Indianapolis
  • Nashville (two stores)
  • Memphis 
  • Knoxville, Tennessee 
  • Huntsville, Alabama

So what’s to love about the grocery store that serves as Iowa’s largest private employer? Here are some of the most-cited reasons: 

The image is of the Empire Hy-Vee shortly after it opened in 1977.

Dine-in and carry-out options

While each store varies in its extra amenities, many Hy-Vee’s have food counters and restaurants that offer a wide range of meal options — often discounted under daily specials. 

Among the most sought-after options is the grocery’s Chinese food counter. You can also regularly find a pizza counter, a massive salad bar and American staples such as fried chicken and meatloaf. 

The food court section of Hy-Vee's newest store includes unique fronts to each food counter and a brightly colored sitting area, on Monday, Sep. 13, 2021, the day before the store's official opening.

Additionally, at locations with dine-in restaurants, there’s often a full-service bar that notoriously runs great happy-hour specials. The ability to drink a cold Busch Light before crossing items off their grocery list has major appeal for many Hy-Vee shoppers. 

Come holiday time, the store’s catering department offers several meal options depending on each family’s needs — offering full-course prime rib, turkey and ham dinners.