Benefits of Live Streaming Cooking Skills on Social Media Platforms


Live streaming has become a new disruptive frontier in the content sharing world. Live streaming events allows multiple people from all around the world connect and watch an event going on in real time. In the past, the ability to connect to a large audience in real time was only and specially reserved for the big brands and those who had the money to afford to do so. However, in recent times more and more streaming platforms have emerged making it possible for more and more people to get involved in Live streaming at little or no cost. Millennial in general digest most of their content from their mobile phones and are to a large extent big fans of live streaming.

Cooking connects people in many ways. The process of creating food from mere ingredients has been a concept that has thrilled many for years, many people are passionate and ardent fans of cooking shows and more and more people are developing interest in broadcast video streaming of their favourite cooking shows online. The rise of live broadcasting has opened a new frontier for cooking shows to explore. Here are some of the benefits of Live Streaming Cooking Skills on Social Media:

Build Real Time Engagement

One major disadvantage of just making a video and publishing it online is the fact that while the video is going on, there is little or no audience engagement. It is really about you are creating what you ‘THINK’ the audience will like, posting it online, and just hoping they do. However, when streaming cooking skills on social media, you have the advantage of being able to interact directly with your audience. During most Live Streaming cooking shows, there is usually a comment section that allows the audience make observations, and contributions while the classes are going on unlike in just uploading a video online. When cooking skills are streamed online it gives the audience an interactive experience where they are not just digesting a video, but they have a say in how the video is being created.

More Focus

Live streaming cooking skills gives a sort of urgency to the viewer. A blink and you could miss an important detail mentioned by the chef, a little distraction and you could miss when the chef put in his ‘Secret Ingredient’. Most people viewing cooking live stream tend to be more focused and less distraction prone, this makes it easier to pass across every bit of information shared in the video to the audience

Real Time Monitoring

Most Streaming platforms allow you to monitor engagement, there is usually a place that gives you information about how many people are watching that live stream at that time and whether there is an increase in viewers or a decrease. When you are Live streaming events being able to monitor audience movements can help give better insights into audience behaviour.

Leveraging on Multiple Platforms

Some years back, if you wanted to broadcast a live show on multiple channels at the same time, you would have had to pay a lot of money to get that done. However, with the advent of Live Streaming on Social Media, you can now stream your cooking skills on multiple platforms and reach a larger amount of people than you would have if you had streamed on just one platform.

There has been a massive increase in the number of Chef’s, Cooks and even ordinary people who have taken to social media to display their cooking skills, the benefits are numerous and are worth the price paid to be able to reach such many people.

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